Day 321 - New coffee concept store by Starbucks... in a train!

Starbucks is introducing a coffee concept store in Switzerland. This time they picked an unusual location for the store: it will be located in a train!

The first Starbucks train is scheduled on November, 21. It travels from Geneva Airport to Sankt Gallen. The store has 50 comfortable seats and offers a rage variety of coffee shades and tints.

Watch the video and experience the Starbucks train!

Via: designboom.com

Day 318 - New logo Philips (2)

And here it is: Philip's new logo!

It's not entirely new. The logo is a redesign of the 'old' logo, see the photo below.
The tagline however change from 'sense and simplicity' into 'innovation & you'.

What do you think of it?

Day 317 - New logo Philips: participate now and uncover it pixel by pixel

Philips gets a new logo. It will be uncovered today. And you can participate!

How? Visit the website www.uncover.philips.com and read hot to remove a pixel.
Right now 27,54% of the logo has been uncovered. So go there ann participate in this unique campaign.

Day 197 - Carpet design: carpet made of fresh fruit

Kenzo promoted the new Spring/Summer collection for men in a very special way.

An agency from Brussels - Villa Eugeni - created an interactive installation for Kenzo:
a giant carpet that was made entirely of fresh fruit.

Here is an impression of the carpet.

(Source)

Day 187 - Packaging design: New bottle design for Evian water

Evian has renewed his bottle design for the first time in 14 years!

The new bottle has a clean look and a simple shape.
It  reflects the purity of the natural spring water.

Here are two photo's of the new bottle (Source).

Day 180 - 3d presentation AMFI students Amsterdam at Trouw Gebouw

Yesterday I told you about the 3d-presentation of the first year AMFO branding students.
And I showed you some photos from the building.

Today I'll show you a few photos of the presentation it self.

3d AMFI - photo by 2VORM

3d AMFI - photo by 2VORM

3d AMFI - photo by 2VORM

Day 175 - Food design: Latte art, coffee with your own photo on it

Did you ever had a latte with your own photo on it? In Taiwan it is possible!

Let's Cafe, a coffee chain in Taiwan with more than 200 stores, found a creative way to attract the attention of the Taiwanese people to their coffee brand.

You order a coffee, take a photo of your self, send it to the coffee machine and you get a coffee with your photo printed on the 'latte'.

A creative and very successful campaign.

Day 171 - Graphic design: logo and canvas design

Today was a busy day. No time left for completing my serie of minimal illustrations or reading blogs and news pages..

Today was also a day on which I received several parcels:
- business cards
- flyers
- and a canvas I designed for one of my clients.

You can see the canvas on the photo below.
What do you think of it?

Canvas - design by 2VORM

Day 163 - Original and attractive business card

Imagine you own a cheese specialized store.

And you want to promote your store, in a surprising and original way.
What to do?

A business card could help... but then it has t be something special... Something like... a grater business card, made of light metal, able to grate all kinds of cheese...

That's exactly what JWT Brazil designed for Bon Vivant, a brazilian cheese shop.

(Source)

Day 121 - Logo design: the evolution of famous logos over time

On www.visual.ly  I came across the following, interesting infographic.

It show how logos of the ten most famous brands, such as Coca Cola and IBM, changed over time:
from their start until up to now.

Progression of Logo Design infographic by rachaelfernandes090.

Day 70 - Virtual shopping (1)

It is already a while ago since Tesco opened a virtual supermarket on a subway platform in South Korea. Recently, they opened a larger version of this concept in Seoul. The concept is the same: pictures of products are posted on a wall, with QR codes underneath. Shoppers use their smartphones to scan the codes of the items they want to buy.  With 500 more or less 'familiar products in the store, this is a real time-saver.

Day 65 - My life as a graphic designer

Today was again a busy day :-)

What I have been doing all day?

Well, let's see...
I read and answered the mail, made some phone calls en scheduled appointments with clients.
After that I designed two posters, made some changes to a web design and delivered business cards and flyers to two of my clients. Just cleared up my desk.

Now ready to start a new project: logo design for a cultural institution.
Off we go...

Clean desk - photo © 2VORM

Just delivered: flyers for Shine-Wellness - photo © 2VORM

Day 55 - My visit to Couture Graphique at MOTI Breda

This morning I went to Breda to visit the exhibition Couture Graphique. I went home with a lot of photos and two bags filled with books.

Day 36 - Creative tear-off ads (2)

The tear-off ad is a popular and creative way of advertising.

Here are some examples:

Day 30 - Creative tear-off ads

One of the most often used advertisement types is the tear-off ad.

Easy to make, practical and sometimes even very clever, creative and funny.

Here's one.

Hair salon for kids

s

Day 22 - New webdesign online

Nicole Cornelis, a Dutch painter, asked me a while ago to design her logo and her website.

This week her website went online. As you can see I used a grid - a pattern of blocks - to present buttons, text and her paintings.

Curious to see more? Then visit the website

Webdesign by 2VORM

Day 20 - Color of the year: Emerald!

Pantone has chosen the color of the year 2013.

In 2010 it was turquoise,
in 2011 it was honeysuckle,
and last year it was tangerine tango.

This year it is Emerald green!
A color that promotes balance and harmony.

Day 14 - The visual evolution of 100 famous logos

Dutch designer Ron van der Vlugt collected 100 logos and describes their history in his book LOGO LIFE.

Each chapter describes the history and evolution of a specific logo / brand, such as Apple, KLM, BMW and WWF.

Here are two examples:

Preview Logo Life at issue.com